Mental Illness New Directions (MIND) is a organization started by clinical psychology graduate students that is working towards bringing a more positive light on mental illness by creating a conversation with their local community. Their tagline is “Together we unite to fight the stigma of mental illness,” they do this by engaging their community with stories, events, fundraisers, etc. Their current goal is to reach non-profit status so they can increase their presence in the community through partnerships and bigger fundraising effects.
The goal of the design is create a professional and clean brand that still showcases the personality of the organization. The design should incorporate the brain and blue but they want to bring in the personality they had of their original logo.
MIND stationary set
Stationary set includes folder, letterhead, business card and envelope featuring the brand teal blue and gray with the logo as a design motif.
MIND mockup website
Webpage design for MIND with clean design featuring the brand tagline and white background with blue blocked sections
MIND website mockup on devices
Website mockups on smart phone, apple like computer and mug with the MIND logo on the side.
MIND black notebook with MIND logo on the front, next to it is a open version of the notebook held open with binder clips, and the wording “Together We Unite To Fight The Stigma of Mental Illness” on the left and the right “Share your story.”